Investor attitudes about money are changing as they begin to understand that more of their wealth can be used as an instrument for positive change in the world. An emerging class of investors is moving beyond the traditional philanthropic paradigm and putting money to work in social purpose ventures that can create sustainable social change while providing investors with an appropriate financial return. In the past, these opportunities have not been easily available to investors either through their charitable giving or through more traditional investment vehicles. GoodCap makes it easier for investors to have magnified impact by creating investment products that suit their needs.

Established Philanthropists		Capital Market Innovators		New Philanthropists
They know how the economics of social change work and they see the gaps at the local level, in their communities, in their particular interest areas. They may have done ad hoc social investing where they expected their capital returned but love the idea that more money might be flowing to mission-driven organizations by tapping into renewable investment dollars.		They know the world of social enterprise and are passionate about the new possibilities available through using risk capital. They understand applying the power of the market to expand the impact of a social mission. They relish the accountability and aligned interests that come from giving with an expectation of the return of principal. They know that philanthropic gifts are not the only way to solve social problems and want to see the development of more sustainable social enterprise.		They are attracted to the potential system change that a new asset class represents. They know that traditional capital markets are not adequate to respond to social needs and want to challenge the status quo. They are actively innovating to move more money to good.

Our Third Pocket Approach

The gap in the capital markets is magnified by the black and white thinking of giving contrasted with maximized return investing. When most people think about investing, they are only thinking about getting the highest financial return; money that goes into their own pocket. They then put some of those returns into their second pocket, the philanthropic pocket that they use for donations. GoodCap is creating a third pocket alternative; investing for good; money that does good but comes back, with a financial return to the investor. Money that carries with it a blend of the impact you get from giving with the financial payback you get from investing. Goodcap is creating real ways to invest for good.

For Investors:

Contact investor@goodcap.net

For Entrepreneurs:

Contact portfolio@goodcap.net